10 things every great website should have in 2021!

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If you already have a website for your business, you are at the right place. In this article, we are going to explore important, must-have elements for a website, especially in this day and age where every business has a website and is competing for the top spot on Google search results.

If you do not have a website for your business and are still thinking of getting one, I strongly recommend you to check out this post on why you should have a business website before reading any further.

Without further ado, let's dive into the top 10 things your website should have so that it follows the current web design standards.

1. Responsive Design

Is your website optimized for mobile devices? Does your website appear strange and deformed on smaller screen devices? 

Almost 50% of internet users use their mobile devices when browsing the online space. If a potential client stumbles upon your website using a mobile device, and your website is not optimized, chances are he or she will exit from your website and proceed to look at your competitors' website.

2. Strong & Professional Branding

Does your website have consistent design elements? Do you use colors that compliment your business and personality? Or do you randomly choose a color from the rainbow palette?

Branding is everything in this day and age. A strong branding could make a new business appear more professional and experienced whereas amateur branding could make the most experienced business look outdated and old. Different design elements could make or break your branding strategy, from choosing the right color, fonts, animations, and more.

3. User-Friendly Layout

Does your website have multiple pages and many directories? Is there too much information on one spot whereas some part of your website appears empty and hollow?

If that's the case, you need to organize your website's layout to make it more user friendly to visitors. Try grouping similar content on a single page instead of multiple pages. This will help you to alleviate any redundant pages and make navigation on your website much simpler. 

4. Unique & Quality Content

Content is king in this age. Therefore, you need to start publishing quality content if you have not done so already.

By publishing valuable content, you can attract organic traffic to your website. The results might not be immediate but they will surely pay off in the long run. What you are trying to achieve here is to gain higher search rankings. By publishing content relevant to your business and using keyword targeting, more and more people stumble upon your blog post organically, thus making your website rank higher.

5. Contact/Social Media Details

If your website does not have your contact information, you should probably consider including it on your website, even if you do not deal with clients directly.

By displaying your contact info such as business email and social media, it will immediately improve your credibility as a business owner. Contact forms are also very vital to a website if you wish to get new clients through your website. If you have a blog on your website, be sure to use social icons to make it easier for readers to share it. 

6. Testimonials from Clients

Testimonials are important to a business. A good, positive review from your happy client might land you a new client whereas a bad review might stop people from conducting business with you.

By displaying testimonials on your website, it can significantly increase your website's credibility. Potential clients will be more comfortable getting in touch with you and your existing client will have a sense of relief, knowing that they are in good hands. 

7. Captivating Calls to Action

Call to action buttons or statements help to guide your visitors whenever they visit your website. It also helps them to navigate better and let them know what they are clicking into.

By placing call to action elements on strategic locations on your website, it enhances the user experience. Thus increasing the conversion rate. For example, an attractive call to action by an interior design firm might be "Get a free quote now!", instead of "Contact us" which sounds vague and intimidating for some. Getting your calls to action right is one of the ways to make your website more user friendly.

8. SSL Certificate

SSL certificate is very important to a website. An SSL certificate indicates your website is safe from cyber-attacks by hackers.

If your website has an SSL, there will be a padlock icon beside the URL. SSL helps to ensure visitors, letting them know that the site is safe, and they could enter their personal details such as email and phone number. If your website does not have SSL, your website might be blocked by certain advanced browsers and rank lower in search results.

9. Short Loading Time

A slow website is an absolute frustration to your visitors. Does your website take more than 3 seconds to load?

If the answer is yes, you need to improve your loading time immediately. A slow website will discourage users from staying on your site and will result in a high bounce rate. A slow website will also affect your visitors' experience and that may affect your business. Most importantly, Google favors fast loading website. If your website is slow, you will have a lower chance of ranking high on search results.

10. Google Analytics

By using Google Analytics, you can track your website's performance such as how much traffic does your website gets on a monthly basis, where are your visitors from, and much more.

Business owners often overlook the importance of using Google Analytics. In fact, Google Analytics allows you to analyze your marketing performance by generating statistics on a certain landing page you might have. With the information mentioned above, you can adjust and improve your future marketing strategy. By the way, have I mentioned that it is completely free and easy to install?

In conclusion, your website should tick all the boxes of the checklist above. If you have any questions, feel free to contact me or comment below.

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